When Jacob Beam cooked up his first batch of bourbon back in 1795, debts were settled with duels. The American Dream was still taking shape. And you added more horsepower by well, adding another horse.

A lot has changed over the past 213 years. But here at Jim Beam, were proud to say that things have remained more or less the same. Weve spent all that time painstakingly and passionately perfecting Kentucky Straight Bourbon Whiskey. Were proud that the worlds finest bourbon is still made by the same family, pretty much the same way. Thats how its been for seven generations.

Which is not to say were stuck in the past. We've added to Jacobs first creation now known as Jim Beam Bourbon by crafting a whole family of bourbons. Some are aged longer to add a little more character and complexity. One of our whiskeys is filtered through charcoal for a more rounded and mature taste. Another offers a spicy rye flavor. And a few are made in small batches, the way bourbon used to.