Get Some Culture With Gin - The Bloomsbury Club
Thames Distillers has teamed up with The Bloomsbury Club to create a new, cultured, and elegant line of gins called Gin Lane 1751. Each bottle is hand-crafted, reflecting the true style of English gin from the era when gin was banned from prisons, workhouses, and shops. This collection aims to satisfy any English-styled alcohol craving while paying homage to the rich historical past of gin in England through a quality bottled product.
The Bloomsbury Group—or Bloomsbury Set—was an influential collective of English writers, intellectuals, philosophers, and artists, including Virginia Woolf, John Maynard Keynes, E. M. Forster, and Lytton Strachey. This loose network of friends and relatives lived, worked, or studied together in Bloomsbury, London, during the early 20th century. Their ideas deeply shaped literature, aesthetics, criticism, and economics, alongside modern attitudes towards feminism, pacifism, and sexuality.
The Bloomsbury Club consists of inquisitive drinks industry veterans who channel their namesake’s passion and creativity to recreate a range of London gins with historical accuracy and relevance to the Victorian era. To achieve this, they partnered with Charles Maxwell of Thames Distillers, an 8th-generation London distiller based in Clapham. Charles traces his family's involvement in the gin industry as far back as the 1600s.
Thames Distillers is an independent gin rectifier and bottler offering a specialist service to devise, develop, and produce gin for its customers. The company has developed over 45 different gins, working confidentially with each of its clients. Their portfolio includes award-winning brands such as Chilgrove Gin, Fifty Pound Gin, London No.1, Portobello Road Gin, and King Of Soho. Many of these gins have won medals in prestigious competitions such as the IWSC and the ISC.
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Gin Lane 1751 captures the essence of classic Victorian-style gin, pairing historical accuracy in taste with period-inspired label designs. The collection features four crafted varietals:
Each bottle is produced in small traditional pot stills, infused with bold juniper and flavourful bursts of liquorice. Remarkably, every gin in this range is priced under £23 per bottle, offering outstanding value.