With its origins in the 1870s Old Special Whisky, Johnnie Walker Black Label became simply Black Label in 1909. It is regarded by experts as the ultimate Scotch deluxe whisky, the benchmark by which all others are measured.

Each bottle of Black Label will have been two decades in the planning and draws whisky from the finest distilleries across Scotland aged in the finest whisky casks. Each whisky is matured in a slightly different way, due to the intricacies of wood, climate and location. The Master Blenders' skill is in blending these whiskies together to create a whisky with an extraordinary range of flavour.

A continued focus on quality and style has resulted in Johnnie Walker Black Label earning numerous awards. Today the blend remains as rich and smooth as it was when John Walkers son and grandson were Master Blenders. It has been called a masterpiece, the Michelangelos David of the blenders art, the very best in its category Charles Maclean, whisky writer, and the Savoy, the Everest of deluxe whiskies Jim Murray, author of the Whisky Bible.

Black Label retains the authenticity of its creator and currently outsells every other deluxe Blended Scotch Whisky around the globe. That its stood the test of time is testament to the pioneering spirit and the skills of the Walker family