Norman "Sailor Jerry" Collins, the father of old school tattooing, constantly sought to reinvent himself and we're no different.
After talking to their customers they have made some changes. The taste is less sweet, allowing the vanilla and natural spices to come through and the label now has the Hula Girl centre stage, reflecting the legacy of the man whose signature we bear.
Best served over ice with cola or ginger beer and a squeeze of fresh lime.
Sailor Jerry is a spiced Caribbean rum blended with natural spices. At 40% ABV it's stronger than others on the market, but goes down exceptionally smooth.
There's only one way to drink Sailor Jerry Rum. Your own way. In the meantime, try these...
Jerry & Cola
Cuba Libre style - squeeze 2 wedges of lime into a glass and leave wedges in there. Pour over 2 measures of Sailor Jerry and top up with cola.
Jerry & Ginger
Squeeze 2 wedges of fresh lime into an ice-filled glass and leave wedges in there. Pour over 1 measure of Sailor