ABSOLUT RUBY RED has a distinctly complex, floral aroma with clear notes of natural grapefruit. The smooth and zesty flavour, coupled with crisp and refreshing taste, stems from notes of Grapefruit peel. The long fruity aftertaste has a slightly dry finish. "Our commitment to innovation has taken flavors in new directions since the introduction of ABSOLUT(R) PEPPAR in 1986, fuelling growth in the vodka category," said Matt Aeppli, vice president of marketing. The Absolut Spirits Company, Inc. "We expect RUBY RED to be another "it" flavor this spring, summer and beyond and we're looking forward to yet again forging new ground in the category." Inspired by the luscious shades of grapefruits, the spirit's bottle suggests the kind of experience and personality that ABSOLUT RUBY RED offers. The smooth frosted bottle, accessorized with ruby red-inspired circles, emphasizes the pleasant and sophisticated taste of refreshing grapefruits.