Absolut Vodka is a French-owned brand of vodka, produced near hus, Skne, in southern Sweden who claim to be the number one selling vodka in the world. Much of Absoluts fame is due to its long-running advertising campaign, created by advertising agency TBWA, based on the distinctive bottle shape. Having started around 1980 with photographer Steven Bronstein, and with more than 1500 ads, the ad campaign is the longest running ever. The ads frequently feature an Absolut bottle-shaped object in the center and a title "ABSOLUT ____." at the bottom.
The taste of Absolut Citron is smooth and mellow, with a fruity character of lemon and lime, and a note of lemon peel. It was introduced in 1988.